Valuation Analysis of SITE|SAFETYNET℠: Pre-Revenue Overview for Co-Founder Consideration
In the pre-revenue stage, the valuation process focuses more on proprietary features, qualitative factors, market traction, growth potential, and AI scalability, rather than current cash flows. This approach directly influences the valuation of SITE|SAFETYNET℠.
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by Robert jordan
Key Contributions to the Valuation
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Robert Jordan's Asset-Based Contributions
• Tangible Investments: His $100,000+ investment and ongoing contributions set a solid foundation.
• Intellectual Property (IP): Proprietary systems like the 94-Point Safety Zone Assessment, Dynamic Safety Score (DSS), and SafetyNet|REPORT℠ remain highly valuable assets.
• Partnerships: Strategic alliances (e.g., Texas School Safety Center, The I Love U Guys Foundation) continue to elevate credibility and market positioning.
• Contribution: $150,000–$200,000 based on platform development, IP, and strategic partnerships.
Thriving Market Opportunity
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Growing Demand
The focus on school safety solutions highlights an urgent and growing need for real-time safety assessments and reassessments.
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Monetization Potential
A subscription-based model aimed at over 130,000 educational institutions offers a highly scalable revenue stream.
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Benchmarking Comparable Companies
Other SaaS-based platforms in the EdTech or safety space, even pre-revenue, often secure valuations of $1M–$2.5M if they address a critical need in a sizable market.
In the absence of revenue, the primary drivers of valuation shift to market size, unmatched innovation and growth potential.
Market Traction
Proven Leader in School Safety
As a certified Terrorism Liaison Officer (TLO) and NASRO member, Robert Jordan’s expertise in threat prevention and proactive security makes him a trusted authority in safeguarding schools.
First-Mover Advantage
Differentiation within the niche of school safety adds significant value, as confirmed through extensive discussions with leading school safety organizations.
Demo Programs
SITE|SAFETYNET℠ has been rigorously tested in schools, highlighting the strong demand for its solutions and the platform's ability to scale effectively to meet diverse safety needs.
Retention Projections
Demonstrating long-term subscriber potential, such as schools committing to multi-year subscriptions, significantly enhances valuation and underscores the platform's scalability.
In pre-revenue stages, market traction replaces revenue as an indicator of potential success.
Sweat Equity
2 Yrs
Full-time dedication
$120K
CEO compensation
$240K
Sweat equity
His full-time dedication adds significant value:
Over two years, assuming $120,000/year equivalent CEO compensation, this represents approximately $240,000 in sweat equity.
Discounted Cash Flow (DCF) Modeling
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Focus on Revenue Projections
Without revenue, DCF becomes speculative. Instead, We focus on revenue projections and provide evidence of achieving them.
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Year 1 Revenue Projection
Target 100+ schools subscribing at $990/year, totaling $100,000–$200,000 revenue.
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Growth Rate
Assuming 50% year-over-year growth over 5 years demonstrates high-return scalability.
Valuation Estimate
Valuation Estimate: $900,000–$1,500,000
- On the lower end for strong pre-revenue assets and market fit.
- On the higher end given that partnerships, demos, and market validation are well-established.
Valuation Factors Strengthen Pre-Revenue Status
Partnership Program Evidence
Highlights the adoption and feedback from organizations that have firsthand experience with SITE|SAFETYNET℠.
Defined Revenue Model
Articulates the subscription structure and long-term financial impact for schools.
Scalability Roadmap
Highlights how unmatched value proposition and AI integration will drive growth in a TAM of $17B and SAM of $3.1B market.
Funding Allocation Plan
Demonstrates how additional investment will accelerate milestones, such as expanding pilots or integrating advanced features.
In the pre-revenue stage, our valuation hinges not on current financial metrics, but on unmatched potential. With a clear roadmap, strategic partnerships, and a market-ready product, SITE|SAFETYNET℠ presents a compelling opportunity for investors.
Robert Jordan, Founder
Corporate Address
13612 Mason Oaks Ln.
Saint Louis, MO 63131
Saint Louis, MO 63131
Contact Information